The problem
Completion dropped the further students got into a course. We sent weekly learning plans by email, but students ignored them or found them hard to follow.
Interviews pointed to three things:
- Students didn't know what to prioritise.
- They lost track of their progress.
- They lacked the motivation to keep going.
Without structure or encouragement, many gave up halfway.
What we set out to do
Put the learning plan inside the platform itself: weekly goals that are easy to find, easy to follow and motivating. The aim was higher completion, more engagement and better retention.
What I did
I led a milestone-based learning system inside the LMS.
- Weekly milestones: each course was split into weekly milestones, shown prominently on the dashboard.
- Progress you can see: a progress view gave students a clear sense of how far they'd come.
- Nudges: task reminders and congratulations kept students going.
- Reminders where students are: email, WhatsApp and in-app notifications about upcoming goals and deadlines.
What changed
- Course completion up 20%.
- Weekly active users up 30%.
- Students said they felt more organised and more motivated.
- Retention improved across batches.