The problem
As each batch went on, fewer students showed up to live classes. We interviewed students and heard three reasons:
- Some forgot when their classes were.
- Some had other priorities, like work or personal commitments.
- Some simply weren't motivated.
With no consistent reminders or encouragement, engagement dropped and students grew unhappy with the course.
What we set out to do
Make sure every student was reminded of upcoming classes, in a way that dealt with both forgetting and low motivation, and fit into their day.
What I did
We built reminders across three channels:
- WhatsApp: automatic reminders a day before and an hour before each class.
- IVR calls: for the most important sessions.
- In-app notifications: for regular updates.
Each reminder was personalised, and spoke to why the class mattered and why staying consistent helps.
Alongside this, I built a live class module that cut the time to schedule a class from 2 hours to 15 minutes.
What changed
- Attendance from 60% to 85%.
- Higher satisfaction: students felt more connected to the course schedule.
- Class scheduling from 2 hours to 15 minutes.